With over four billion active social media users, it’s so important to market to your customers using social media. It’s a great way for your retail business to build brand awareness, develop relationships with your customers and give you a quick and easy way to address customers’ feedback. Here are a few simple tips to help you utilize social media to promote your products and services:

As we head into a new year, it’s good to have a plan for engaging customers both within your retail space, and online in the digital space. Adding some new elements to your plan will help generate more traffic for your business. Here are a few trends to include in your social media strategy to promote your products and connect with your patrons.

A new employee magazine for McKesson Medical-Surgical.

Pictured L to R: Steve Drzata, Alex Loisey, Bob Piacine

McKesson Medical-Surgical employees provide assistance for an initiative to help patients in South Florida monitor and lower their blood pressure at home.

L to R: McKesson Medical-Surgical employees Dennis Lichas, Jeff Bowman and Tina Lambrou present a McKesson Foundation check to Development Coordinator at Nemours Children’s Specialty Care, Trish Bautista.

Tom VerDouw and his wife, Paula, and daughter, Vail.

McKesson Medical-Surgical employee Tom VerDouw started a podcast for the sales team and is inspiring others to act upon their ideas as well.

Pictured - Shane Roy

McKesson Medical-Surgical Delivery Professional Shane Roy makes a great impact on a customer with a priority level order.

L to R: Fei Wang, Jesson Zafar, Jon Archer

McKesson Medical-Surgical employees embark on a global exchange initiative.

"We rise by lifting others." - Robert Ingersoll

Have you ever wanted to help those in need? If you aren't sure where to start, you should listen to some of our employees' experiences as a volunteer to help you take that next step.

Pictured - Director of Sales Training Brian Keller volunteers reading the newspaper for the visually impaired.

Paradise Hills Vineyard and Winery of Wallingford paired with Pacifico Restaurant in downtown New Haven for their second Wine
and Tapas dinner. Blogger Michelle Griffis attended this pairing event in November and reflects on the great dishes and wine pairings she experienced that evening.

Blogger Michelle Griffis visits Chamard Vineyards to enjoy a five course dinner with local wine and local beef held in the vineyards’ cellar.

Blogger Michelle Griffis highlights Stonington Vineyards’ 30th Birthday Celebration on July 22 – a day of live music, food trucks, party hats and wine, of course! Make sure to visit Stonington Vineyards soon and congratulate them on their three decades of winemaking in Connecticut!

Blogger Michelle Griffis enjoys a special brunch at Preston Ridge Vineyard, one of several they will host over the summer.

Blogger Michelle Griffis attends a five course meal at Chamard Vineyards in Clinton, featuring dishes using lamb from Sepe Farms in Sandy Hook, CT. Chamard hosts intimate farm dinners regularly on their grounds.

Blogger Michelle Griffis recaps her springtime visit to Preston Ridge Vineyard in Preston, CT.

Blogger Michelle Griffis interviews Preston Ridge Vineyard’s winemaker Steven Sawyer about growing hybrid grapevines in Connecticut during a springtime visit to the Preston, CT vineyard and winery.

Red, White and Rosé. Blogger Michelle Griffis visited Saltwater Farm Vineyard in Stonington on May 29 for “Memorial Day and Music.” Tunes from The Choos, four wines on the tasting menu, and general atmosphere despite the rain made for a relaxing afternoon.

Blogger Michelle Griffis attends Chamard Vineyards’ Walden Hill Acorn Pork Dinner; a five-course meal inspired by one of the Clinton winery’s favorite local farms.

Blogger Michelle shares highlights from her chocolate, cheese and wine pairing event experience at Chamard Vineyards in Clinton, CT.

Blogger Michelle shares a recap of her tasting experience at Paradise Hills Vineyard & Winery in Wallingford.