Michelle L. Griffis - Resume
Brand Tagline
I’m on a mission to help companies stand out and be remembered. I help corporations share messaging that: cultivates an encouraging employee culture, demonstrates positive brand recognition and gains customer commitment.
Professional Summary
· Writing in Brand Voice
· Building Emails and Newsletters
· Copywriting/Proofreading Varied Content
· Creating Social Media Content
· Composing Marketing Collateral
· Cultivating Relationships
· Creating Corporate Digital Communications
· Speaking to Large Audiences
· Developing Website and Micro-site Content
· Mentoring Co-Workers
Professional Experience
Senior Specialist, Global Marketing & Communications | Sirva | Remote February 2022-present
Collaborate across the Global Marketing and Communication team and internal business stakeholders to develop and maintain marketing communications, communications plans and content schedule
Manage regular corporate internal communications, newsletters, and email programs, including content development, curation, coordination, and stakeholder interactions
Led efforts of company re-brand as Project Manager coordinating across departments and between two legacy companies
Coordinate, manage and lead specific company-wide programs such as quarterly global town halls and periodic internal webinars, leadership meetings, and internal employee awards (recognition) program from implementation through performance assessment
Conduct content reviews of communications and projects, and audit of existing marketing material to ensure adherence to brand guidelines, offering, positioning, and alignment with content strategy
Develop and implement cross-platform social media content and growth strategy and messaging in alignment to the corporate communications and content agenda
Execute marketing and communication projects involving multiple stakeholders across functions
Create & edit content: talking points, strategic messaging, corporate communications, global business announcements
Freelance Presenter and Writer | shelgeecommunications.com | Connecticut 2019-present
Educate local Connecticut audiences on the over 40 Connecticut wineries to generate enthusiasm and promote visits to these locales
Interact with event staff to coordinate speaking engagements
Share information and experiences as a writer for the Connecticut Wine Trail with audiences up to 50 people in person and via Zoom/WebEx
Receive continual speaking invitations by referrals from venues recommending my talks
Provide updates on my talks and wine resources via my website and brand, The Nutmeg Nose
Write blog posts and other communications for local businesses
Senior Communications Representative | McKesson Medical-Surgical, Inc. | Farmington, CT 2018-2020
Developed content for varied audiences; responsible for hands-on contribution of my writing and editing expertise to assorted communications projects
Produced consistent, timely company internal communications, following AP Style Guide, to audience of 6,000
Updated company’s intranet with current events, news and feature stories to drive internal traffic to the site
Wrote, edited and published four internal sales e-newsletters; one weekly, one bi-weekly, two monthly, following best practices and close attention to detail
Gathered, produced and managed monthly communication presentations for office and operations leaders
Edited online and print media to ensure grammar rules followed; approximately 1,200 pieces of content a year
Guided leaders through integration communications efforts to help drive successful results while managing competing priorities
Communications Representative | Moore Medical, LLC | Farmington, CT 2009-2018
Served as the communications liaison between executives and employees, as well as the sole communications lead for the company
Project managed all efforts of 744-page annual Buyer’s Guide for distribution to 150,000 customers
Presented Five Minute Rewind segment at monthly Communications meetings to 200+ employees; received positive verbal and written feedback from employees on this part of the monthly meetings
Assisted 150 sales representatives with 25+ RFP responses each year to win business
Edited copy for media; online and print, approximately 800 pieces of content a year
Produced company internal communications to audience of 250 individuals monthly
Created and wrote for company’s intranet with current events, news and knowledge for workforce
Wine Trail Ambassador/Wine Blogger | Connecticut Wine Trail | Connecticut 2016-2017
Volunteered my time to visit wineries on the Connecticut Wine Trail to help them tell their stories
Wrote articles on local wineries on the Connecticut Wine Trail for publication on the ctwine.com website
Collaborated with other wine trail ambassadors/bloggers to compare information and experiences
Coordinated with wine trail conduit at Miranda Creative for coverage of wineries and vineyards
Communications Manager | United Way of Central and Northeastern Connecticut | Hartford 2008
Served as a writer, editor and coordinator for several United Way promotional materials
Wrote and edited articles for company magazine, maintain production; manage photographers/designers
Created press releases, media advisories, radio scripts to promote local United Way events and initiatives
Produced key annual campaign collateral with timely delivery to internal departments
Coordinated year-round meetings (250 to 600 attendees) for donors, volunteers, and corporate sponsors
Communications Manager | Pratt & Whitney | Middletown, CT 2007-2008
Served as primary communications source for entire module center
Delivered news to 1,300 employees: announcements, metrics, productivity gains, employee achievements
Led effort on all communication-related initiatives: CSMC newsletter, Employee Feedback Publication
Produced presentations for quarterly employee and leadership meetings
Created communications campaigns, resources, materials in support of company’s major initiatives
Communications & Training Coordinator | Pratt & Whitney | East Hartford, CT 1997-2007
Coordinated newsletters and training programs while also serving as the writer and editor of monthly publications
Created employee newsletter, SMCS Flyer; released monthly for three years; served as editor
Wrote articles for monthly e-newsletter; audience of 10,000 internal and external subscribers
Developed and promoted training programs, tools to all levels of over 350 employees in organization
Education
Master of Arts, Liberal Studies, Wesleyan University, Middletown, CT
Bachelor of Arts, English, Minor in Communications, Marist College, Poughkeepsie, NY
Completed 5 social media marketing courses March-July 2021 | Coursera :
1. Intro to social media marketing
2. Social media management
3. Fundamentals of social media advertising
4. Advertising with Facebook
5. Measure and optimize social media marketing campaigns
Programs and Applications
· Microsoft Office, Teams, Outlook
· Bright Cove
· Marketo
· Trello
· Survey Gizmo
· Photoshop, SharePoint, WebEx, Zoom, Skype
· Bright Sign
· Instagram, LinkedIn, Facebook, Pinterest, Canva